The NYX PROFESSIONAL MAKEUP Epic Ink Liner is an intensely pigmented, waterproof eyeliner pen that is perfect for drawing precise, seamless lines. With its slender and supple brush tip, it lets you achieve black liquid lines effortlessly, making it ideal for those who live for super-sharp wing inspo.

Materials Used 

This product is a vegan formula, which means it doesn't contain any animal-derived ingredients or by-products. It includes a waterproof component that ensures the liner stays put even in humid conditions or during tearful moments.

Quality of Materials Used 

The quality of materials used in the NYX PROFESSIONAL MAKEUP Epic Ink Liner is high, offering intense pigmentation for a striking look. The waterproof and smudge-proof formula ensures that your eye makeup stays intact all day long without fading or running.

How It Has Evolved From Previous Models 

In comparison to previous models, the NYX PROFESSIONAL MAKEUP Epic Ink Liner has improved in terms of its vegan formulation and its waterproof feature. The brush tip has been refined to be more flexible and slender for precision application, making it easier to create both thin and thick lines.

In conclusion, the NYX PROFESSIONAL MAKEUP Epic Ink Liner is a great product for anyone seeking a reliable, high-quality eyeliner.

Its features, such as intense pigmentation, waterproof formula, and flexible brush tip, make it a stand out choice in the beauty market.

The Honeybee Gardens Effortless Black Matte Eye Liner Pencil is a unique blend of nature and performance, delivering a rich black color with a smooth application. It's vegan, cruelty-free, and free from harsh chemicals, making it an ideal choice for those who prioritize both beauty and ethics in their makeup routine. The pencil's formulation nourishes the skin while providing a long-lasting, matte finish.

Materials Used 

The Honeybee Gardens Eye Liner Pencil is made primarily from natural ingredients, including plant-derived oils and waxes. Key components include jojoba oil, mango seed oil, and candelilla wax, all of which contribute to its smooth application and skin-friendly properties.

Quality of Materials Used 

All ingredients are of high quality, ensuring the product is safe and beneficial for your skin. The oils and waxes used are known for their nourishing effects, providing hydration while also delivering a rich, matte color payoff. The absence of harsh chemicals further enhances the overall quality of this eyeliner.

How It Has Evolved From Previous Models 

Compared to previous models, the Honeybee Gardens Effortless Black Matte Eye Liner Pencil has improved in terms of its formulation. The inclusion of more natural, skin-nourishing ingredients and the removal of harsh chemicals make it a healthier choice for consumers.

In conclusion, the Honeybee Gardens Effortless Black Matte Eye Liner Pencil is a great product for anyone seeking a natural, ethical, and effective eye liner option. Its high-quality, natural ingredients and smooth application make it a standout choice in the makeup market.

The jane iredale Eye Pencil Mineral is a gentle, skin-nourishing eye pencil that delivers vibrant, long-lasting color. Created with natural pigments and conditioning oils and waxes, it provides a smooth application without tugging at the delicate skin around the eyes. Not only does it enhance your beauty, but it also aligns with ethical beauty standards as a cruelty-free product.

Materials Used 

This eye pencil is made primarily from natural ingredients. It contains C10-18 Triglycerides, Caprylic/Capric triglyceride, Hydrogenated vegetable oil, Rhus succedanea fruit wax, Tocopherol (vitamin E), Aloe barbadensis leaf extract, Macadamia ternifolia seed oil, and Ascorbyl palmitate. The color is derived from natural pigments (Iron oxides), providing a vibrant and long-lasting hue.

Quality of Materials Used 

All ingredients used in the jane iredale Eye Pencil Mineral are of high quality, ensuring safety for your skin. The oils and waxes offer a nourishing effect, while the natural pigments deliver a rich color payoff. The absence of harsh chemicals further enhances the overall quality of this eye pencil.

How It Has Evolved From Previous Models 

Compared to previous models, the jane iredale Eye Pencil Mineral has improved in terms of its formulation. The inclusion of more skin-nourishing ingredients and the removal of harsh chemicals make it a healthier choice for consumers. The use of natural pigments for color has remained consistent, offering the same vibrant hues that users love.

In conclusion, the jane iredale Eye Pencil Mineral is an excellent product for anyone seeking a natural, ethical, and effective eye liner option. Its high-quality, natural ingredients and smooth application make it a standout choice in the makeup market.

The Honest Beauty Liquid Eyeliner is a well-received beauty product known for its high-impact, smudge-free application. This vegan liquid eyeliner is designed with a flexible brush tip, providing the user with precise control over their application. The liner's formula is rich and inky, allowing it to glide on effortlessly and last up to 8 hours without flaking.

Materials Used

The ingredients of this eyeliner include Water (Aqua), Alcohol Denat., Glycerin, Pullulan, Disodium Coco-Glucoside Citrate, Hectorite, Xanthan Gum, Citric Acid, Sodium Hydroxide, Sodium Dehydroacetate, Iron Oxides (CI 77499), Ferric Ammonium Ferrocyanide (CI 77510). These components combine to create a smooth, pigmented liner that's safe for use.

Quality of Materials Used

The quality of materials used in Honest Beauty Liquid Eyeliner ensures a superior application experience and a long-lasting result. The combination of ingredients not only guarantees a vibrant, black hue but also offers an easy glide-on application and up to 8 hours of wear without flaking.

How It Has Evolved From Previous Models

While specific evolution details from previous models are not mentioned, the current Honest Beauty Liquid Eyeliner stands out in the market with its vegan, cruelty-free formulation and commitment to clean beauty. It’s designed with a flexible tip for precision, and its long-lasting, smudge-free promise echoes the brand's commitment to high-quality, honest products.

In conclusion, the Honest Beauty Liquid Eyeliner is a fantastic product for those seeking a reliable, high-impact liquid eyeliner. Its vegan formulation, lasting power, and precise application make it a standout choice in the beauty industry.

The Pacifica Beauty Natural Eye Pencil is a high-quality cosmetic product known for its vegan and cruelty-free ingredients. Available in three colors: Jet (Black), Fringe (Brown), and Gun Metal (Silver/Grey), it offers users a range of options to achieve their desired look.

Materials Used

This natural eyeliner pencil is made with 100% vegan and cruelty-free ingredients. The formula is enriched with natural minerals that make it smooth and easy to apply.

Quality of Materials Used

The materials used in this eye pencil are of high quality, ensuring a buttery smooth application and rich color payoff. It is also waterproof and long-wearing, making it a reliable choice for all-day wear.

How It Has Evolved From Previous Models

While specific details about how this product has evolved from previous models aren't available, the Pacifica Beauty Natural Eye Pencil maintains the brand's commitment to creating 100% vegan and cruelty-free products.

In conclusion, the Pacifica Beauty Natural Eye Pencil is an excellent product for those who value ethical, high-quality makeup. Its smooth application, rich color payoff, and long-lasting formula make it a standout choice in the beauty industry.

The ILIA - Clean Line Liquid Liner is a high-quality makeup product known for its clean, vegan, and cruelty-free formulation. This liquid liner boasts a finely pointed felt tip, allowing users to achieve a range of looks from a barely-there tight line to a bolder cat eye with ease. The liner's formula is saturated and water-resistant, ensuring that it stays put once set.

Materials Used

The ILIA - Clean Line Liquid Liner contains a number of ingredients that contribute to its smooth application and long-lasting wear. These include Aqua/Water/Eau, Charcoal Powder, Styrene/Acrylates Copolymer, Butylene Glycol, 1,2-Hexanediol, Diglycerin, Polyglyceryl-10 Isostearate, Polyglyceryl-10 Laurate, Pentylene Glycol, Phenoxyethanol, Citric Acid, Caprylyl Glycol, and Ethylhexylglycerin.

Quality of Materials Used

The quality of the materials used in this eyeliner ensures a superior application experience and a long-lasting result. The combination of ingredients guarantees a vibrant, black hue and offers an easy glide-on application and smudge-proof, all-day wear.

How It Has Evolved From Previous Models

While specific evolution details from previous models are not mentioned, the current ILIA - Clean Line Liquid Liner stands out in the market with its clean, vegan, and cruelty-free formulation. It’s designed with a precision tip for accuracy, and its long-lasting, smudge-proof promise echoes the brand's commitment to high-quality, clean beauty products.

In conclusion, the ILIA - Clean Line Liquid Liner is a fantastic product for those seeking a reliable, high-impact liquid eyeliner. Its clean and vegan formulation, precision tip, and long-lasting wear make it a standout choice in the beauty industry.

The Physicians Formula Eye Definer Automatic Eyeliner Pencil is a popular cosmetic product that offers a range of features designed for easy application and long-lasting wear.

Key Features

Automatic and Retractable: This eyeliner pencil is automatic and retractable, meaning it does not need sharpening. However, if the finest tip is desired for precision application, a removable sharpener is included on the bottom of the pencil.

Waterproof Formula: The formula of this eyeliner is densely pigmented and waterproof, allowing it to glide on smoothly for an easily controlled line that stays put all day.

Suitable for Sensitive Eyes: The product is marketed as being safe for sensitive eyes and contact lens wearers. This is a significant advantage for those who often struggle to find eye makeup products that won't irritate their eyes.

Available in Ultra Black: The product is available in an "Ultra Black" shade, providing a bold, intense color payoff.

Hypoallergenic: The Physicians Formula Eye Definer Automatic Eyeliner Pencil is hypoallergenic, which means it's designed to minimize the risk of allergic reactions.

Affordable: Priced at $7.49, it's affordable compared to many other eyeliners on the market, making it a cost-effective choice for those who want a reliable, high-performing eyeliner without breaking the bank.

The Physicians Formula Eye Definer Automatic Eyeliner Pencil is a versatile and practical choice for anyone in need of a dependable, long-lasting eyeliner that can deliver both subtle and dramatic looks. Its hypoallergenic and waterproof properties, combined with its ease of use, make it a standout option in the world of eye makeup.

The Mineral Fusion Eye Pencil is a highly-regarded beauty product that blends mineral-based ingredients with rich pigmentation for an eye-enhancing result. This eye pencil offers a smooth, easy glide-on application that allows for precise lining and defining. In addition, it is 100% vegan and cruelty-free, reflecting the brand's commitment to ethical and conscious beauty.

Materials Used

The Mineral Fusion Eye Pencil is formulated with a range of minerals and botanicals. Its key ingredients include Mica, Octyldodecanol (a fatty alcohol), Hydrogenated Coco-Glycerides (derived from coconut oil), and Microcrystalline Wax. The product also contains Jojoba Oil and Shea Butter, which are known for their moisturizing properties.

Quality of Materials Used

The quality of materials in this eye pencil contributes to its smooth application, intense color payoff, and skin-nourishing benefits. The mineral pigments provide natural color and are less likely to cause irritation, making it suitable for sensitive eyes. The inclusion of natural moisturizers like Jojoba Oil and Shea Butter adds a creamy texture that helps the pencil glide on smoothly.

How It Has Evolved From Previous Models

Specific details about how the Mineral Fusion Eye Pencil has evolved from previous models are not readily available. However, the brand prides itself on continuously improving its formulas to meet the highest standards of performance and purity. The current formulation reflects the brand's commitment to creating products that are not only effective but also healthy and ethical.

In conclusion, the Mineral Fusion Eye Pencil is a worthwhile investment for those seeking a high-quality, health-conscious eyeliner. Its blend of mineral-based pigments, smooth application, and rich color payoff make it a standout choice in the realm of eye makeup.

The Burt's Bees Nourishing Eyeliner is a standout cosmetic product that boasts of 99.9% natural ingredients, promising a healthier choice for your skin. This eyeliner offers a smooth application and a long-lasting finish, thanks to its nourishing formula infused with oils and shea butter. Available in three richly pigmented shades, it's designed to enhance and define the eyes beautifully.

Materials Used

Burt's Bees Nourishing Eyeliner is made from a blend of natural ingredients. Key ingredients include Jojoba, Mango, and Meadowfoam Seed Oils, which are known for their moisturizing properties. The product also contains Shea Butter and naturally derived pigments for color.

Quality of Materials Used

The quality of materials used in this eyeliner contributes to its nourishing and long-lasting characteristics. The natural oils and Shea Butter provide a creamy texture that allows for a smooth application, while the naturally derived pigments offer a rich color payoff. Additionally, the product's 99.9% natural origin ensures it's free from parabens, phthalates, SLS, petrolatum, and synthetic fragrances.

How It Has Evolved From Previous Models

Specific details about the evolution of Burt's Bees Nourishing Eyeliner from previous models are not readily available. However, as a brand, Burt's Bees is continually improving its formulas to align with its commitment to creating products that are both effective and environmentally friendly.

In conclusion, Burt's Bees Nourishing Eyeliner is a great product for those seeking a natural, health-conscious alternative in their makeup routine. Its nourishing formula, smooth application, and long-lasting finish make it an attractive choice for everyday use.

The Neutrogena Precision Liquid Eyeliner is a renowned cosmetic product that offers an intensely pigmented formula, designed to enhance and define the eyes. It features a quick-drying feature and a precise applicator that allows for easy, hassle-free makeup application. Moreover, the product is designed to last all day without fading, making it a reliable choice for long-lasting wear.

Materials Used

The Neutrogena Precision Liquid Eyeliner is formulated with a range of ingredients. Some of the key components include Water, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Methylpropanediol, PPG-70 Tocophereth-100, Poloxamer 407, Coco-Glucoside, Butylene Glycol, Sodium Laureth-12 Sulfate, and Ammonium Hydroxide.

Quality of Materials Used

The quality of materials in this eyeliner contributes to its quick-drying, long-lasting, and highly pigmented characteristics. The mixture of ingredients work together to provide a smooth, easy glide-on application and intense color payoff. However, it's worth noting that while the product isn't marketed as hypoallergenic, Neutrogena as a brand is known for dermatologist-tested skin care and beauty products.

How It Has Evolved From Previous Models

Specific details about how the Neutrogena Precision Liquid Eyeliner has evolved from previous models are not readily available. However, Neutrogena is a brand committed to continuous innovation and improvement, and the current formulation likely reflects this commitment.

In conclusion, the Neutrogena Precision Liquid Eyeliner is a great product for those seeking a reliable, long-lasting eyeliner. Its quick-drying formula, precise application, and rich pigmentation make it a standout choice in the world of eye makeup.

A. When choosing the best natural eyeliner, you should consider factors such as ingredients, brand reputation, customer reviews, and your personal needs and preferences. It's also beneficial to look for products that are free from harmful chemicals and are cruelty-free. Some popular brands known for their natural eyeliners include INIKA, Zuzu Luxe, and Ecco Bella, among others. 

A. When it comes to choosing between natural and regular eyeliner, the main differences lie in the ingredients, performance, and impact on skin health.

Ingredients

Natural Eyeliner: As the name suggests, natural eyeliners are made with ingredients derived from nature. These might include plant extracts, sunflower seed oil, and minerals. They are typically free from harmful chemicals like parabens, sulfates, and phthalates.

Regular Eyeliner: Regular eyeliners may contain a mix of natural and synthetic ingredients. Some may contain chemicals that could potentially irritate sensitive eyes or contribute to skin issues over time.

Performance

Natural Eyeliner: While natural eyeliners have come a long way in terms of performance, they may not always deliver the same level of pigmentation or longevity as some regular eyeliners. However, many brands offer high-quality natural eyeliners that are comparable to their conventional counterparts.

Regular Eyeliner: Regular eyeliners often offer rich pigmentation and long-lasting wear. However, this can vary widely depending on the brand and specific product.

Skin Health

Natural Eyeliner: Since natural eyeliners are made with gentler ingredients, they're often a good choice for those with sensitive skin or eyes. They're less likely to cause irritation or allergic reactions.

Regular Eyeliner: While many people can use regular eyeliners without any issues, some may experience irritation or dryness due to the chemicals present in these products.

In conclusion, both natural and regular eyeliners have their pros and cons. Your choice will depend on your personal preferences, skin sensitivity, and the importance you place on natural and organic ingredients.

• Burt's Bees Nourishing Eyeliner: Known for their natural skincare products, Burt's Bees also offers a nourishing eyeliner made with responsibly sourced cedar wood and 99.9% natural origin ingredients. It's well-reviewed for its smooth application and long-lasting wear.
• Physicians Formula Organic Wear Eyeliner: This is another affordable option that is certified organic, hypoallergenic, and cruelty-free. It's formulated without any harsh chemicals and is suitable for sensitive eyes and contact lens wearers.
• E.L.F. Cosmetics Intense Ink Eyeliner: E.L.F. is a budget-friendly brand that offers vegan and cruelty-free products. Their Intense Ink Eyeliner is praised for its deep pigmentation and precision tip.
• Pacifica Beauty Natural Eye Pencil: Pacifica's eye pencil is formulated without harmful chemicals and is 100% vegan and cruelty-free. It's well-liked for its creamy texture and smudge-proof formula.
• W3LL PEOPLE Expressionist Liquid Eyeliner: This natural eyeliner is plant-based, hypoallergenic, and free from harsh artificial chemicals. Many users appreciate its precise, felt-tip applicator and intense black color.

Remember, what works best can vary depending on individual preferences and needs, so it's always a good idea to try out a few options to see what works best for you.

A. When looking for a natural eyeliner, you'll want to focus on products that are free from harmful chemicals and are enriched with beneficial ingredients. Here are some ingredients to look for:

• Natural Pigments: These can include activated charcoal, mineral pigments, or plant-based dyes like beetroot extract. They provide the color in your eyeliner without the need for synthetic dyes.
• Oils and Waxes: Ingredients like jojoba oil, castor oil, coconut oil, and beeswax are common in natural eyeliners. They help the product glide on smoothly and stay in place.
• Vitamins and Antioxidants: Look for products enriched with vitamins (like vitamin E) and antioxidants. They can nourish your skin and may help protect against damage.
• Aloe Vera: Aloe vera is a great ingredient for sensitive eyes because it's soothing and hydrating.
• Natural Preservatives: Instead of synthetic preservatives, natural eyeliners may use ingredients like rosemary extract, grapefruit seed extract, or vitamin E to extend shelf life.

Avoid products that contain parabens, sulfates, phthalates, and synthetic fragrances, as these can be irritating, especially for those with sensitive skin or eyes. Always check the product's ingredient list and opt for products that are transparent about their ingredients.

A. Natural eyeliners can be particularly beneficial for those with sensitive eyes. Here's why:

• Hypoallergenic: Natural eyeliners are often hypoallergenic, meaning they're less likely to cause an allergic reaction or irritation. This is because they're usually free from harsh chemicals and synthetic ingredients that can be irritating to the eyes.
• Nourishing Ingredients: Many natural eyeliners contain nourishing ingredients like oils, vitamins, and antioxidants. These can help soothe and hydrate the sensitive skin around the eyes, rather than drying it out or causing irritation.
• Fewer Irritants: Natural eyeliners typically avoid common irritants like parabens, sulfates, synthetic fragrances, and dyes. Instead, they use natural alternatives that are gentler on the skin.
• Suitable for Contact Lens Wearers: Because they're free from irritants, natural eyeliners are often suitable for contact lens wearers. They're less likely to cause discomfort or interfere with the lenses.
• Cruelty-Free and Sustainable: While not directly a benefit for sensitive eyes, many natural eyeliners are also cruelty-free and sustainably produced. This means you can feel good about your purchase knowing it's kind to animals and the environment.

However, everyone is different, and what works for one person might not work for another. It's always a good idea to patch test a new product before applying it to your eyes, even if it's natural. And if you have any concerns, it's best to consult with a dermatologist or eye care professional.

A. The longevity of an eyeliner, whether natural or synthetic, can depend on several factors including the specific product formulation, the type of eyeliner (pencil, liquid, gel), and individual factors like skin type and usage.

Natural Eyeliner: Natural eyeliners, made from ingredients derived from nature, might not always have the same staying power as their synthetic counterparts. This is because they often lack the synthetic binders and preservatives that help makeup adhere to the skin and last longer. However, there are high-quality natural eyeliners on the market that offer impressive longevity. For instance, some are formulated with natural waxes and oils that help the product stay put.

Synthetic Eyeliner: Synthetic eyeliners often contain ingredients specifically designed to improve wear time. They may offer rich pigmentation and long-lasting wear, but this can vary widely depending on the brand and specific product. It's worth noting that some synthetic ingredients could potentially irritate the skin or eyes over time.

In both cases, the longevity of the eyeliner can be extended by using a primer before application, setting the eyeliner with a powder, or choosing waterproof formulas. Remember, what works best can vary depending on individual preferences and needs, so it's always a good idea to try out a few options to see what works best for you.

A. Natural eyeliners have come a long way in terms of pigment intensity, thanks to advancements in natural and organic cosmetic formulation. However, whether they can provide the same intense pigmentation as regular eyeliners can depend on a few factors.

Ingredients: Natural eyeliners use naturally-derived pigments from minerals or plants. While these can offer beautiful shades, they may not always be as intensely vibrant or varied as synthetic dyes used in regular eyeliners.

Brand & Product: The pigmentation can vary widely from one brand or product to another, regardless of whether it's natural or regular. Some natural brands focus on providing subtle, more natural-looking shades, while others strive to match the boldness and intensity of regular eyeliners.

Application: The method of application can also impact the intensity of the pigmentation. For instance, layering the product or using a primer underneath can enhance the color payoff.

In conclusion, while natural eyeliners can offer good pigmentation, whether they can match the intensity of regular eyeliners might depend on the specific product and how it's used. It's also important to note that many people choose natural eyeliners not just for the color payoff, but also for their skin-friendly ingredients and ethical manufacturing practices.

A. Here are some reputable brands known for their natural eye liner:

• ILIA Beauty: ILIA offers high-performance makeup that's clean and safe. Their Clean Line Gel Eyeliner is a cult favorite.
• 100% PURE: Known for their commitment to using the healthiest ingredients, 100% PURE offers several eyeliner options including a creamy long-lasting liner and a liquid liner.
• Burt's Bees: Their Nourishing Eyeliner is made with responsibly sourced cedar wood and 99.9% natural origin ingredients.
• RMS Beauty: This brand offers organic beauty products including a highly-rated eyeliner made with natural mineral pigments.
• Juice Beauty: Juice Beauty's Phyto-Pigments Precision Eye Pencil is made with certified organic ingredients and designed for sensitive eyes.
• INIKA Organic: INIKA's Certified Organic Eyeliner is rich, creamy and free from harsh synthetic ingredients.
• W3LL PEOPLE: Their Expressionist Liquid Eyeliner is plant-based, hypoallergenic, and free from harsh artificial chemicals.
• Ere Perez: Known for their natural and cruelty-free products, Ere Perez offers a Jojoba Eye Pencil that's gentle and suitable for sensitive eyes.

Please note that it's always best to check the most recent reviews and product details, as formulations and product lines can change.

A. Wearing natural eyeliner can indeed have benefits for your skin, particularly the delicate skin around your eyes. Here's how:

• Gentle on Skin: Natural eyeliners are typically free from harsh chemicals and synthetic ingredients that can be irritating or drying to the skin. This makes them best organic eyeliner gentler option, especially for those with sensitive skin or eyes.
• Nourishing Ingredients: Many natural eyeliners are formulated with beneficial ingredients like sunflower seed oil, vitamins, and antioxidants. These can help to nourish and hydrate the skin, rather than stripping it of its natural oils.
• Lower Risk of Allergic Reactions: As natural eyeliners are often hypoallergenic, they're less likely to cause allergic reactions or skin irritation.
• Environmental Impact: While not directly a skin benefit, using natural eyeliners can be better for the environment. They are often made with sustainably sourced ingredients and come in eco-friendly packaging.

Keep in mind that "natural" doesn't always mean "better" - it's important to check the ingredients in any product you use. Some natural ingredients can still cause reactions in certain individuals, and not all synthetic ingredients are harmful. If you have any concerns or if you experience any irritation, it's best to consult with a dermatologist or other healthcare professional.

A. Here are a few brands that offer waterproof options for natural eyeliners:

• 100% PURE: Their Long Last Natural Liquid Eyeliner is water-resistant and is colored from black tea leaves.
• ILIA Beauty: ILIA's Clean Line Gel Eyeliner is a high-pigment, waterproof liner that's soft and smooth application provides a long-lasting finish.
• INIKA Organic: The Certified Organic Liquid Eyeliner from INIKA is advertised as smudge-proof and long-lasting natural eye liners.
• 4. Ere Perez: Their organic Jojoba oil, Organic Eyeliner Pencil is formulated to glide on smoothly and last all day, resisting smudging and fading.
• E.l.f. Cosmetics: While not entirely a "natural" brand, e.l.f. does offer a No Budge Retractable Eyeliner that's vegan, non toxic, cruelty-free, and waterproof.

It's important to note that even if an eyeliner is labeled as waterproof, individual results can vary based on factors like skin type, weather conditions, and the specific application. Always check recent customer reviews for the most accurate information about a product's performance.

For the most updated information, I recommend conducting a fresh search online or visiting the brands' official websites.